Out of Time

ON THE DAY last week when Time.com’s redesign appeared, I was having lunch with a young magazine designer with a live interest in online media, a combination that is getting less rare. This guy is a survivor of Giant and Shock (if he applies to work on your magazine, watch out), and he asked me what I would do with Time. My first response was that if they held a gun to my head and told me they would pull the trigger if I didn’t come up with an editorial strategy for the leading newsmagazine, I would say, “Go ahead and shoot.”

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