Ad it up!

WHEN I started in newspaper business, one of the first things I learned was that advertising and editorial content don't mix. The basic logic was this: We sell ads, news cannot be bought, so we make a clear (and boring) distinction between the two things. For me it has always been disingenuous. Somewhere along the way the practice became a convention: placing ads in stacked blocks and separating them from editorial content with a 5-point rule would make it crystal clear to the reader what's being sold and what is not. We can argue about the pros and cons of this convention. But that's not my point today.

Keep Reading

The idea is simple, has been done before—but not like this.

Featured Post

Go to post.

Go OnDemand With MediaBistro